[UX is] the “new black,” to borrow from a fashion phrase — as well as a reference to its influence on profitability.
Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.
We need to understand our teammates and employees as well as we understand our user and customers.
In summary, try spending some time visiting websites you have never experienced before, and note to yourself how you felt, the problems you encountered and what was missing to gain a bit of simple perspective on the matter.
Life isn’t just information. It’s everything that data doesn’t capture.
Users don’t hate change. Users hate change that doesn’t make things better, but makes everything have to be relearned.
Not full developed, or just plain bad ideas
Excess of features (superfluous or not)
Perceived technical limitations
Rushed or ambiguous timelines
Scoping and planning before design
No user research or testing
BAD USER EXPERIENCE.
UX Myths collects the most frequent user experience misconceptions and explains why they don’t hold true. And you don’t have to take our word for it, we’ll show you a lot of research findings and articles by design and usability gurus.
Give everyone in your company access to the data and diligently invite contributions. It’s important that the data is open and shared so teams are encouraged to collaborate. From this collaboration you’ll find the most mind-boggling insights you would’ve otherwise never discovered.
UX designers are often able to take a broader view than colleagues who are working on just one aspect of a problem or process and, therefore, are able to identify the need for change and positively influence change across their organization.