We have to be prepared that whatever it is we’re creating/designing/building/testing could be experienced by just about anyone, anywhere.
More features do not necessarily ensure a better product—useful features do.
Everybody there is thinking about UX and design, not just the designers. And that’s what makes everything about the product so much better.
[UX is] the “new black,” to borrow from a fashion phrase — as well as a reference to its influence on profitability.
Simply put, businesses don’t get the full return on their investment in design if the outcome is only a momentary emotional response from customers. Any long-term positive emotional response has to have a strong value component.
We need to understand our teammates and employees as well as we understand our user and customers.
In summary, try spending some time visiting websites you have never experienced before, and note to yourself how you felt, the problems you encountered and what was missing to gain a bit of simple perspective on the matter.