Anything Could Be Designed!

I believe a fundamental shift has already begun toward understanding who the customer is at a very deep level. Regardless of whether customers are interacting with a company though their Web site, mobile app, store, vending machine, kiosk, or anything else, they are telling us something about themselves. User experience strategy is about listening.

User Experience Strategy becomes an ‘in principle agreement’ on the shape of the project (what), its purpose (why), and provides potential implementation strategies (how). It takes into account all perspectives (e.g business, technical, marketing, brand) but privileges the intended user experience.

In B2B sales cycle often there are more than 1 person who are going to make purchase decision. And upto a certain level in B2C cycle also there are very few decisions based on the sole decision making of a single person. Consider this for every significant investment such as buying a new car or house a person is going to ask many people for advise these people can be his/her spouse, friends ,co workers etc. In B2B also no single person has full authority to make new purchasing decisions without taking their seniors, co-workers in confidence. Most often the person who is going to make the decision will not be using the product/service himself instead the people who will be using the product/service will play an important role in buying process but they rarely have the authority to make purchasing decisions.

In a nutshell, as illustrated below, mission is about what will be achieved; the value network is about with whom value will be created and captured; strategy is about how resources should be allocated to accomplish the mission in the context of the value network; and vision and incentives is about why people in the organization should feel motivated to perform at a high level.

The evolution of various messaging applications have clouded our thinking. It’s better just to describe how people are communicating.

Communication can be text, pictures, voice or videos. It can be instant or asynchronous. It can be private, semi-private or public. It can be on-on-one, one-to-many or many-to-many.

The coming wearable computing revolution is squeezing all these options into single messaging applications, whether you wear computing or not.

A good information experience pulls all the components of the application together so that users can successfully and confidently move through an application. By providing the right information, you can improve the overall usability of your application, which in turn improves the satisfaction of your customers.